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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Company Communication Strategy
 Menoušek, Jiří ; MAYEROVÁ,, Šárka (referee) ; Schüller, David (advisor)
This diploma thesis focuses on creation of suitable communication strategy for internet store Luxusni pera Brno and the solution is based on detailed analysis of the store. The first part of the thesis is devoted to evolution of basic marketing strategies over time and to marketing communication as well. The second part is focused on analysis of the store, of the competition and also of the purchasers on the internet. The final third part is formed by evaluation of the proposal and its economic demands.
Detailed record
Company Communication Strategy
 Menoušek, Jiří ; MAYEROVÁ,, Šárka (referee) ; Schüller, David (advisor)
This diploma thesis focuses on creation of suitable communication strategy for internet store Luxusni pera Brno and the solution is based on detailed analysis of the store. The first part of the thesis is devoted to evolution of basic marketing strategies over time and to marketing communication as well. The second part is focused on analysis of the store, of the competition and also of the purchasers on the internet. The final third part is formed by evaluation of the proposal and its economic demands.
Detailed record

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